SEEDS OF DREAMS

Before L’Occitane en Provence’s iconic product there was a small garden, the land of Provence where hundreds of rare plants species grew. And before the plants there were seeds. A digital game inspired by the life cycle of those plants. Players could help them grow, and unlock new species along the way.

Each fully grown plant rewarded players with exclusive discounts, related beauty products and even real seeds, available in L’Occitane boutiques, to keep the cycle going in the real world.