READ THE SOURCES


In 2021, a brand new disease infected the planet earth: the INFODEMIC. A festival of fake news, bots and conspiracy theorists spreading in all topic. In order to fight, UNESCO asked people to do one simple thing: Always read the sources. An initiative to look behind the scenes of investigative journalism by revealing all the sources used to underpin key stories they have covered. We made available more than 300 documents, including images, audio recordings, interviews and hundreds of files related to each article.

ROLE: SENIOR CREATIVE
AGENCY: DDB PARIS
CLIENT: UNESCO
COPYWRITER: LEA LAURENZA
ECD: ALEXANDER KALCHEV
DG: VINCENT LEORAT
PM: MATHIEU BLIGUET

AWARD & PRESS



GEORGE

SEEDS OF DREAMS