READ THE SOURCES
In 2021, a new kind of global threat emerged: the INFODEMIC, a flood of fake news, bots, and conspiracy theories infecting every topic. To fight back, UNESCO launched a simple initiative: Always read the sources.
We created a press campaign that did exactly that by printing the full source material behind major investigations like The Globe and Mail on global warming or Society magazine’s exposé on a French pedophile case.
Each ad included over 300 real files, interviews, images, audio, and documents.
ROLE: SENIOR CREATIVE
AGENCY: DDB PARIS
CLIENT: UNESCO
COPYWRITER: LEA LAURENZA
ECD: ALEXANDER KALCHEV
DG: VINCENT LEORAT
PM: MATHIEU BLIGUET
AWARD & PRESS
SEEDS OF DREAMS
ONE SECOND