ONE SECOND

If you could capture every moment happening in one second, you may witness things you wouldn’t believe. Like every color of the universe in a single fragment of salt, the last second of a dying sun somewhere in Proxima Centauri or the first second of a Bolshoi ballet rising star. For the 90 years of the legendary Jaeger Lecoultre Reverso, we captured hundred of different pictures happening in the same second. Different instant at different scale giving a picture of all the immensity of time, hiding behind a tiny second.