What can happen in one second?
A sun fades. A star rises. A universe unfolds in a grain of salt. For the 90th anniversary of the Jaeger-LeCoultre Reverso, we captured hundreds of moments, all within the same second. A tribute to the infinite of time held in an instant.
ROLE: SENIOR CREATIVE & WRITER
AGENCY: DDB PARIS
CLIENT: JAEGER LECOULTRE
ECD: ALEXANDER KALCHEV
CD: PIERRE MATHONAT, ALEXIS BENBEHE
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SEVEN WORLDS
